Business Mentoring
The first Boutique Mentoring from Rio de Janeiro
for 50+ entrepreneurs
who want to thrive with purpose.
Business with soul, purpose, and strategy.
Soul Business Journey™ is the first Boutique Mentoring from Rio de Janeiro created
for entrepreneurs 50+ who want
to thrive with purpose.
With more than 35 years of strategic experience, we transform talent into conscious, elegant and impactful businesses.
InOut Method™
From the inside out, from essence to impact.
The InOut Method™ is the foundation of the Soul Business Journey™.
It is born from the integration between purpose and action, and guides the mentee on a journey of strategic self-knowledge, aligning essence, structure, and expansion.
It is the compass that guides all SBJ services – including Boutique Mentoring.
Lapidary Journey
Step 1 – The Awakening
Connection with your inner truth, limiting beliefs, and transition.
Stage 2 – Stoning the Inner Diamond
Alignment, clarity of talents and strategic construction.
Step 3 – Shining with Purpose
Implementation, digital presence and conscious prosperity.
Who guides this Journey?
Isabel Barreto
With over 35 years of experience in Brand Strategy, Marketing & Communications and as a university professor in the field of Communications and Advertising, I created Soul Business Journey™ to turn lived experience into purpose-driven impact.
Today, I help seasoned entrepreneurs thrive with soul, strategy and sophistication.
What you can expect from your Journey?
The Soul Business Journey™ is a transformative experience from the inside out.
With each encounter, you polish your essence, gain strategic clarity, and build a business
with soul, purpose, and real prosperity.
Clarity about your true motivation and talents;
Authentic positioning of your personal brand;
Access to an exclusive and international methodology;
Emotional and energetic alignment with your business;
Practical strategy to turn purpose into action;
Welcoming and sophisticated support throughout the journey.
This Journey is for you who...
💫 Is in the 50+ phase of life and knows that still has a lot to accomplish.
💫 Feels that it is time to put his gifts at the service of something greater.
💫 Has lived many experiences, but wants a new cycle with purpose and pleasure.
💫 Want to align your life wisdom with a more authentic professional performance.
💫 Seeks a safe, welcoming and strategic space to redesign your path.
💫 Is ready to polish your essence and build a legacy with prosperity.
Your essence is unique!
And the world needs your light, your experience, and your purpose in action.
The Soul Business Journey™ was created to guide you on this journey with soul, strategy, and sophistication!
The first Boutique Mentoring
from Rio de Janeiro for 50+ entrepreneurs.
Created in Rio, with soul and for the world.
2025 | © Isabel Barreto – All rights reserved.